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Discussing, and looking for, what is relevant in, and the relevance of, graphic design.
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Displaying opinions, and focusing solely, on corporate and brand identity work.
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Coralling the most relevant and creative on- and off-line bits that pertain to the design community – and said community is openly invited and encouraged to add their hard-earned links.
MoMA
Brand Evolution
In 2003 Bruce Mau was asked to explore a range of possibilities for the new building’s signage. He decided to keep the same typeface, Franklin Gothic, but brought Matthew Carter in to work out some of the details.
About the museum
The museum was founded in 1929, as the first of its kind. With over 135,000 paintings, prints, photographs, drawings, sculptures, films and design objects, is is one of the most comprehensive views into modern art in the world today. Due to the rapid growth of the collection, it was recently expanded by Yoshio Taniguchi.
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Some content has been gathered from existing sources and has not been altered in any way; in most cases the source is attributed.
All official descriptions and biographies are publicly available and remain the property of their authors.