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Discussing, and looking for, what is relevant in, and the relevance of, graphic design.
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Displaying opinions, and focusing solely, on corporate and brand identity work.
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Coralling the most relevant and creative on- and off-line bits that pertain to the design community – and said community is openly invited and encouraged to add their hard-earned links.
Orangina
Logo evolution
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The bottle
Model
1936
1950
1951
1953
1954
1958
1960
1970
1974
1980
1983
1985
1995
1996
2000
Packaging
In april 2003, Landor kept the strong equities of the Orangina brand, using such basic attributes as the zest graphic and the yellow and blue colors. They sought to realign Orangina with the current styles of the soft drink market to create a more effective presence. The elements surrounding the brand create a sense of freshness and boldness. A skewed label and the tagline “et sa pulpe,” with its double meaning in French, create an engaging and humorous character while educating the consumer about the product.
Posters
Artist: Bernard Villemot
Artist: Bernard Villemot
TV Advertising
by Alain Chabat from Young & Rubicam
by Pierre Etaix
Link
Related Links
Orangina Museum (french)
Orangina, The Virtual Museum
Landor: Orangina
1952 North African Orangina Ad
The Design Encyclopedia is a division of UnderConsideration.
Some content has been gathered from existing sources and has not been altered in any way; in most cases the source is attributed.
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