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Discussing, and looking for, what is relevant in, and the relevance of, graphic design.
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Displaying opinions, and focusing solely, on corporate and brand identity work.
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Tang
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Facts
Tang is a sugared, fruit flavored soft drink. The original orange flavored Tang was formulated by General Foods Corporation in 1957 and first marketed (in powdered form) in 1959. It was initially intended as a breakfast drink, but sales were poor until NASA began using it on Gemini flights.
Popular in many parts of the world, this fresh fruit flavored drink is available in a wide array of convenient packaging.
The Tang brand is currently owned by Kraft Foods. It is available in five flavors, and is sold both in powdered form (in sachets and larger canisters) and in a ready-to-drink sachet.
Major Markets: Argentina, Bangladesh, Brazil, Bulgaria, Central America, China, Czech Republic, India, Indonesia, Malaysia, Philippines, Poland, Romania, Thailand, Turkey, Venezuela, Central America, Colombia, Mexico
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