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Discussing, and looking for, what is relevant in, and the relevance of, graphic design.
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Displaying opinions, and focusing solely, on corporate and brand identity work.
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Coralling the most relevant and creative on- and off-line bits that pertain to the design community – and said community is openly invited and encouraged to add their hard-earned links.
Taster's Choice
1990s -They began running serialized commercial spots starring British actors Sharon Maughan and Anthony Head that followed the romantic encounters of a man and a woman whose shared a fondness for Taster’s Choice. The commercials created a soap opera environment which enticed and teased the viewers to tune in next commercial to see whether the attractive couple would progress beyond just sharing a cup of coffee to possibly sharing a date, or dare we hope...a bed? The successful commercial spots produced a 10 percent increase in products sales soon after they aired.
The McCann-Erickson ad agency created the Gold Blend/Taster’s Choice coffee campaign in both Britain and America.
In Britain, a 300-plus page paperback novel based on the ads entitled Love Over Gold was written by an established mystery writer, Susan Moody, under the pseudonym Susannah James.
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