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Discussing, and looking for, what is relevant in, and the relevance of, graphic design.
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Displaying opinions, and focusing solely, on corporate and brand identity work.
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Coralling the most relevant and creative on- and off-line bits that pertain to the design community – and said community is openly invited and encouraged to add their hard-earned links.
Wolfgang Weingart
1941: Birth
1958: Enrolled at Merz Academy in Stuttgart, Germany.
1960: Graduated from Merz Academy, and began a three-year apprenticeship at Ruwe Printing.
1964: Encouraged by his apprenticeship mentor Karl-August Hanke, Weingart joined the Basel School of Design in Switzerland.
1968: Joined the Advanced Class of Graphic Design faculty at Basel.
2001: Weingart published his book Wolfgang Weingart: My Way to Typography.
Sample Work
1998: University of California at Los Angeles catalog
1980-1981: Worldformat //18th Didacta/Eurodidac// poster for the Convention on Teaching Aids
1977: //Worldformat Kunstkredit Basel 1976-1977// poster for the City Organization in Support of the Arts
Quote
“When I began teaching in 1968, classical, so-called ‘Swiss typography’ was still commonly practiced by designers throughout Switzerland and at our school. Its conservative design dogma and strict limitations stifled my playful, inquisitive, experimental temperament and I reacted strongly against it. Yet at the same time I recognized too many good qualities in Swiss typography to renounce it altogether. Through my teaching I set out to use the positive qualities of Swiss typography as a base from which to pursue radically new typographic frontiers.
I try to teach students to view typography from all angles: type must not always be set flush left/ragged right, nor in only two type sizes, nor in necessarily right-angle arrangements, nor printed in either black or red. Typography must not be dry, tightly ordered or rigid. Type may be set center axis, ragged left/ragged right, perhaps sometimes in chaos. But even then, typography should have a hidden structure and visual order.”
Link
Related Links
Biography
Wolfgang Weingart: Making the Young Generation Nuts by Steven Heller
The MoMA Collection
Wolfgang Weingart’s Typographic Landscape by Keith Tam
The Road Taken by Paul Shaw
Books
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