|
-
Discussing, and looking for, what is relevant in, and the relevance of, graphic design.
-
Displaying opinions, and focusing solely, on corporate and brand identity work.
-
Coralling the most relevant and creative on- and off-line bits that pertain to the design community – and said community is openly invited and encouraged to add their hard-earned links.
A Century of Candy Bars: An Analysis of Wrapper Design
By Dave Grager
Thesis, Syracuse University 2004
Abstract
The purpose of this analysis was to gain a broad understanding of the design process of packaging in the confections (specifically candy bar) category. The aim was to, first, take an historical look at the development of the product category. Then, through the study of graphic design trends related to the product, understand what sociocultural, technical, and manufacturing events triggered such trends.
The findings present a clear picture of an industry that relies heavily upon packaging as the main sales tool for reaching consumers. Because of the impulse-purchase, which the industry accounts for almost all of its sales, the package must communicate on its own merits — often without supporting media. Therefore, the design of such wrappers can be as important, if not more so, than the actual product.
The nature of the product — the fact that it is a sweet and historically given as a reward or act of affection — plays another important factor in regard to brand identity and management, and the necessity to keep brands (packaging) culturally relevant.
Full Text
To read Dave Grager’s full thesis please download:
A Century of Candy Bars: An Analysis of Wrapper Design [PDF 1.15 Mb]]
The Design Encyclopedia is a division of UnderConsideration.
Some content has been gathered from existing sources and has not been altered in any way; in most cases the source is attributed.
All official descriptions and biographies are publicly available and remain the property of their authors.